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Take Control of Your Job Search
Looking for some practical tips for surviving a lay-off? April Fawcett Nagel can tell you how. On Saturday, March 21, the CEO of firstPRO Staffing and Executive Search appeared live on CNN Newsroom to address concerns about finding a job in tough economic times. During the hour long segment, Nagel offered her sound advice to three job seeking candidates. Using her 25 years of experience in staffing and recruiting, she identified the most common mistakes that job seekers make, and offered some practical tips for surviving a layoff and landing another job. Click here to see the expert speak out on CNN. |
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Smarter Security Scanners
While ScanTech Holdings has been creating the world's leading security products for airport scanning, TRIO has been working hard to get this emerging technology in the news. On Saturday, March 21, Dolan Falconer, President and CEO of ScanTech Holdings, LLC was featured on the CNN Newsroom segment, “Smarter Security Scanners.” Here he addressed the current state of airport security and the effects this these scanners will have on international and domestic travel.
ScanTech's scanners can distinguish harmless water from dangerous liquids by analyzing the x-ray signals in the material, and they can also determine if something is a chemical or nuclear material. These x-ray machines have already been purchased for airports in the United Arab Emirates. In the United States, the Transportation Security Administration plans to deploy them in selected airports within the year. Watch this interactive segment to learn more about the future of airport security. |
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News Heats Up With a Focus on the Recession.
Getting news out that is relevant and interesting in an art, and our goal at TRIO is to combine great news ideas with the best resources for reporters. This facilitates stories that are dynamic and interesting to the audience. On Saturday, January 31, we cooked up the perfect combination for CNN when they wanted a recession segment that could help viewers cook quality meals on a budget.
During his hands-on cooking demonstration, Chef Curt Bohling of Masterpiece Catering created three gourmet family dinners all for under $10. His menu included Red Beans & Andouille Sausage, Cranberry Chicken Piccata and Masterpiece Vegetable Pasta. In addition to these gourmet recipes, Chef Curt offered viewers the following tips for recession-proof dining.
Watch for yourself and then visit MasterPieceCatering.com for the recipes. Call TRIO for the best recipe for effective press for your company. |
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Have An Expert Who Deserves the Spotlight?
It doesn't happen by itself. The media searches for knowlegeable experts ready and willing to be a source for print, on-line and for TV news, and TRIO searches out those opportunities to bring our clients front and center. That’s what happened when we pitched Marvin Cosgray, CEO of the Buckhead Community Bank, as a trusted expert for CNN. On Saturday, December 6, he addressed concerns about the current banking environment. His appearance received such a positive response that he was invited back on Saturday, December 13 to address housing concerns. Click here to watch the results. |
Public Relations Services include:
- Strategic planning, advice, and counsel
- Press release creation and distribution, follow-up
- Creating “P and A”s (press and analyst lists)
- Day-to-day media relations
- On-line press kits – password protected and without
- Embedded website video
- Customer case study programs
- Development of corporate message platform
- Creation and management of PR materials (digital
and print)
- Byline / OpEd article initiatives
- Company and product launch(s)
- Award programs
- Speaking programs
- Media tours
- Event planning and support
- Event photography
- Crisis management
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- PR strategy for IPOs
- Media and speaker training
- Development and creation of speaker's bureaus
- VC counsel (including the development of
presentations)
- Media coverage monitor
- Blog addition to website
- Search engine optimization for press releases
- Reputation monitoring
- UGM (user generated media) programs
- Viral messaging programs
- Integration and measurement with Web analytics
- Wire service optimization
- Podcast promotion and support
- Social media sources, Facebook, YouTube, MySpace,
Twitter, Ning.com and Plurk.com and all emerging
social network representation.
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