PSA Healthcare

Challenge

New ownership of a 30-year-old home healthcare agency with dated branding sought Trio’s expertise for a 180-degree rebirth with focus on positioning PSA Healthcare as a leading presence in the home healthcare industry.

Goals

• Grow recruitment of nurses to meet the needs of medically-fragile patients in the home.
• Enhance awareness of brand for end-users in the marketplace
• Present a consistent and compelling message with a focus on providing care that “we would want our own loved ones to receive”
• Develop and grow and/or enhance parallel verticals in the marketplace

Solution

The first step for the Trio team was to create a fresh logo incorporating a heart signifying PSA’s committment to compassionate and capable care. A compelling web presence was developed that clarified PSA’s philosophy and unique services with an emphasis on recruitment.

The brand was further enhanced by active Facebook fan and Twitter pages, creating a community where nurses, patients and families can interact directly and immediately with PSA Healthcare representatives. Print collateral, advertising and trade show graphics were all developed providing a unified look, feel and message for the 50+ offices nationwide.

Currently, Trio has several additional web sites in the works for the brand such as a message board that will provide an opportunity for patients, families and caregivers to find support and share their experiences with others with similar diagnoses.

Results

The new branding, website and social media campaign created by Trio gives PSA an integrated approach to their marketing and recruiting efforts. PSA has hit all-time records in nursing recruits through their website and social media outreach. PSA’s Facebook page has grown to more than 4,500 likes in less than two years; it is used as a national example of how to set up a successful and authentic Facebook presence.